Source:New York, NY : Oxford University Press,, United States, p.xiii, 245 pages : (2020)
Keywords:Brazil, History and criticism., Music and transnationalism., Popular music, United States
Includes bibliographical references and index.Introduction : Mediation, attention, and Brazil's musical brand -- Copying the bossa nova : jazz and dance fads in the early 1960s -- Adult contemporary bossa nova : the jet set and easy listening on record and in film -- From fusion to funk : Brazilian musical strategies of racial affiliation in the 1970s -- Brazilian music as world music in the late 1980s -- Remixing Brazil : distraction and retro taste at the turn of the millennium -- Constructing a new music industry : musically branding Brazil in the 2010s.Bossa mundo: Brazilian music in transnational media industries focuses on watershed moments of musical breakthrough across the world over more than a half century--from bossa nova in the 1960s through to the streaming music era. Reexamining the political meaning of mass-mediated music, author K.E. Goldschmitt demonstrates that the mediation of Brazilian music in an incresingly crowded transnational marketplace has lasting consequences for Brazilian creative output. Featuring interviews with key figures in the transnational circulation of Brazilian music, and discussions of well-known musicians and artists who redefine what it means to be a Brazilian musician in the twenty-first century, Bossa mundo shows the pernicious effects of branding diversity on musicians and audiences alike.--Page  of cover.